NAB Show

6-9 APRIL 2025, Las Vegas

IABM at NAB Show 2025: A Bold New Presence

We are introducing a dynamic member experience designed to empower, connect, and inspire like never before - a central hub empowering our members to collaborate and innovate.

Can't make NAB Show?
We're ensuring members are informed with our independent, post show member briefings providing essential industry updates and insights.

What’s New from IABM at NAB Show?

IABM IMPACT
STAGE

Powerful talks, expert insights, live interviews.

IABM
TV

Presented by an industry thought leader formerly from the BBC

IABM MEMBER
LOUNGE

Relax, network, recharge in an exclusive space

MEET IABM
EXPERTS

Discuss business intelligence, skills and your membership

Days

Hours

Minutes

NAB Show 2025 has begun!

IABM Member Lounge – The ultimate destination for industry professionals.

Designed exclusively for IABM Members, this welcoming space offers a comfortable retreat to network, relax, and recharge amid the energy of the show.

Refreshments, WiFi and charging points are all available within the lounge.

IABM members can take advantage of the open lounge space tables throughout the show. Upgrade options for dedicated tables and collaborative work spaces are also available. Please contact: marketing@theiabm.org

Supported By

IABM IMPACT STAGE

IABM Member Lounge, N259 LMR

The home of powerful thought leadership sessions and industry-shaping conversations. With an exciting lineup of speakers, in-depth discussions, and live interviews, this stage will deliver the insights that matter most.

DAY ONE - 6 APRIL

IABM INDUSTRY IMPACT BRIEFING

This fast- paced executive briefing packs in data driven insights, analyst led interviews with industry thought leaders, and exclusive peer to peer conversations from both MediaTech vendors and buyers.

Buyers Panel

Vendors Panel

UNLOCKING THE POWER OF IABM MEMBERSHIP

Join us for a comprehensive update designed specifically for new, potential, and existing IABM members. In this session, we’ll explore the full spectrum of IABM services and initiatives—from exclusive networking events and industry briefings to innovative digital resources and educational programs.

Are you Ready for AI?: The Need for Training and Upskilling

In today’s rapidly evolving digital landscape, staying ahead of the curve requires more than just traditional training—it demands a culture of continuous innovation and strategic insight. This session explores how industry leaders are integrating AI-driven insights to transform operations and foster a competitive edge. Hear from experts as they discuss actionable strategies for embedding AI into core business practices, ensuring that your organization not only adapts to change but thrives in it. Perfect for executives, technologists, and decision-makers, this discussion will empower you with the knowledge to future-proof your business and lead with confidence in the AI era.

IABM MEET THE CEO

Join us to hear directly from IABM's new CEO, Saleha Williams. Saleha will be delivering her vision for the association and what exciting things are happening in 2025 to deliver value for your organisation through membership.

DAY TWO - 7 APRIL

Innovation at the Helm: CTO Views on 2025 MediaTech Trends

In this high-energy discussion, CTOs will openly debate the direction of technology in MediaTech, comparing strategies, challenging assumptions, and exploring which innovations are set to lead the industry—and which may soon be left behind. Expect a spirited exchange of ideas that cuts through the noise, offering you an insider’s perspective on the trends that will shape NAB Show 2025.

Sustainability in Action: Energy Efficient Production

IABM's Sustainability session brings together MediaTech experts to share their experience navigating the evolving needs and investment drivers of the media industry as it transitions to digital and increasingly software-driven workflows. What role energy does efficiency and sustainability plays in this technological transformation? How can energy efficiency contribute to a more future-proof infrastructure, provide a competitive advantage, and enable new revenue streams? We will take a deep dive into the role of energy efficiency in the MediaTech sales process, with experts sharing their insights, experiences, and best practices.

Leveraging IABM Insights for data-driven decision-making

Join us for an engaging conversation with industry leaders as we explore how IABM empowers organizations to make data-driven decisions in the rapidly evolving media technology landscape. Through a compelling customer journey case study, you will discover how IABM members have successfully used IABM's insights to navigate complex market challenges and achieve measurable business outcomes. In this interactive session, you'll learn to effectively use IABM's comprehensive research — from in-depth market analysis to exclusive industry insights. Following a fireside chat, you'll experience a hands-on demonstration of MediaTech Vantage™, seeing firsthand how this powerful platform can transform your approach to market intelligence and strategic planning.

VANTAGE DROP-IN SESSION

Come along for a demonstration of IABM's MediaTech Vantage™ and see firsthand how this powerful platform can transform your approach to market intelligence and strategic planning.

APAC MediaTech Connect: Fusing Heritage & Innovation

Join us in the IABM Member Lounge at NAB Show for an exclusive APAC session that blends dynamic networking with an engaging panel discussion. Begin your evening with a relaxed mixer featuring refreshments and personal introductions from the IABM team—designed to help you connect with peers and get to know the people behind IABM. Following this, we will hear from APAC Council Chair Sumit Suri who will lead a lively panel discussion where panellists will share their unique perspectives on the evolving MediaTech landscape in APAC.

DAY THREE - 8 APRIL

People-Powered Change: Transforming Business for Tomorrow

In an industry defined by rapid technological evolution, shifting consumer behaviors and increasing competition, transformation is no longer optional - it’s essential. This forum kicks off with key findings from a new report from IABM’s Business Intelligence Unit on Business Transformation, revealing critical insights on how MediaTech suppliers and customers are overhauling strategies, operations and business models to stay ahead.

A dynamic panel discussion follows, diving into why workforce transformation is the linchpin of business success. Experts will explore practical strategies for upskilling and reskilling, and real-world case studies of transformation done right.

Building Stronger Relationships Between MediaTech Buyers and Vendors

In today’s fast-evolving MediaTech landscape, making the right purchasing decisions isn't just about picking the best technology, it’s about building strong, strategic vendor relationships that drive long-term success. This session brings together experienced industry buyers and a vendor-moderator to discuss the key factors influencing MediaTech investments, the art of negotiation, and how to future-proof vendor partnerships.

Whether you're a MediaTech buyer, procurement leader, or vendor looking to better understand buyer priorities, this conversation will provide actionable insights, real-world case studies, and best practices to help you navigate the complexities of MediaTech buying with confidence.

VANTAGE DROP-IN SESSION

Come along for a demonstration of IABM's MediaTech Vantage™ and see firsthand how this powerful platform can transform your approach to market intelligence and strategic planning.